New music technology for would-be DJs
August 5, 2010 Radio Industry, Technology Comments OffThe story of Last.fm seems like every start-up’s fairy-tale dream: a bunch of music fans start up a personalized radio and social media network in a small East London office. It catches on worldwide. Then, the site is bought out by CBS. When Last.fm dropped its coveted on-demand music streaming service in April 2010, though, spectators worried that CBS was running the service into the ground. Now, a new partnership with music technology developer MXP4 has them back in the news—and could be changing the way the online radio industry works.
MXP4 produces audio-mixing software which lets people manipulate their favorite songs by adding instruments, stripping away backing music, or blending songs together. The technology is now available on the websites of licensed artists and on MXP4’s website. Read the rest…